Public Interest Groups Want Cable, Telephone Companies Kept Out of
Auction of High-Quality Wireless Spectrum
By Ted Hearn -- Multichannel News
NO HOLE POKING
Washington -- If a handful of public-interest advocates had their way,
the Federal Communications Commission would ban cable operators and
phone companies from the upcoming 700-MHz spectrum auction that some
consider the most important the agency will ever conduct.
Consumers Union, Public Knowledge and the Media Access Project (MAP)
are leading the assault, claiming a ban would spur competition in
providing high-speed Internet access to consumers. Otherwise, big
cable-system operators such as Comcast and Time Warner Cable and phone
giants such as AT&T and Verizon Communications would keep out smaller
rivals, dominating the business and stifling innovation.
"We think it makes excellent sense just to keep the incumbents out of
this auction," said MAP senior vice president Harold Feld. "If we really
want a genuine third pipe -- that is to say, one that competes against
telephone [digital subscriber line] and the cable broadband platform --
keep those guys out."
While not unprecedented, sweeping auction restrictions on cable would
be a setback as cable operators continue to search for ways to add a
robust wireless component to their voice, video and data
services. That 'triple play' has been such a huge success that it
probably led Rupert Murdoch to give up News Corp.'s controlling stake
in DirecTV, the leading satellite TV provider.
Last year, top cable companies participated in an auction of Advanced
Wireless Services spectrum, through an alliance with Sprint called
SpectrumCo. Cable-operator participants included Comcast, Time Warner
Cable, Cox Wireless, and Bright House Networks. The companies paid
$2.4 billion for 137 licenses, all told.
SpectrumCo hasn't moved rapidly to exploit its AWS holdings, causing
MAP's Feld to assert that the cable-led group's plan is to hoard
spectrum, blunting competition from possible rivals in providing
Internet access. The National Cable & Telecommunications Association has
told the FCC that a warehousing strategy would be a waste of resources
that cable's lenders and investors would condemn.
This year's auction puts on the block a more highly valued prize. The
700-MHz band -- predominantly used today by UHF TV stations that must
vacate the space in February 2009 as part of the digital-TV transition
-- is considered beachfront property. Signals in the 700-MHz band can
travel dozens of miles at low power, easily penetrating foliage and
solid structures that wireless services operating at higher
frequencies can only hope to match.
The favorable propagation characteristics of 700-MHz signals have the
potential of saving cable, telephone and other companies billions of
dollars in construction and operational expenses, while reducing
consumer annoyance with dropped calls at the same time. Some hope the
broad geographic range of 700-MHz signals will mean that rural areas
receive an affordable broadband alternative to satellite-delivered
"It's really the best and it will be the only spectrum of this quality
that will be available for a very long time," said Stanford Business
School professor Robert Wilson, an auction design expert.
In recognition that an outright cable-telco ban might be politically
impossible, public-interest groups are backing various conditions
proposed by a coalition that includes Google, DirecTV and EchoStar
Communications. FCC adoption of some or all of these proposals could
so tilt the game that cable operators could end up sitting out the
pricey bidding war altogether.
But the effective exclusion of cable and phone companies owing to
biased rules would run the risk of undermining the effort to raise the
$10 billion that Congress is counting on from the 700 MHz auction.
Google's Washington telecom counsel, Rick Whitt, said his company
wants the FCC to do whatever it can to promote new entrants in the
wireless market. The FCC could do this, he said, by partitioning the
spectrum into large 22-MHz blocks that cover multi-state regions.
That would produce the necessary scale to vie with national wireless
services offered by AT&T and Verizon Wireless. Direc TV and EchoStar
have also endorsed auction rules that facilitate national licensing in
the 700-MHz band.
C and F Block Broadband PCS Ended: 1/26/2001 $16.8 billion (*)
Advanced Wireless Services (AWS-1) Ended: 9/18/2006 $13.7 billion
Broadband PCS C Block Ended: 5/6/1996 $10 billion (**)
Broadband PCS A and B Block Ended: 3/13/1995 $7.0 billion
Broadband PCS D, E, & F Block Ended: 1/14/1997 $2.5 billion
Broadband PCS Ended: 2/15/2005 $2.0 billion
(*) Very little actually collected due to bankruptcy of winning bidder
Frontline exposure for startup firm out $4 billion uncollected due to
SOURCE: Federal Communications Commission
NO HOLE POKING
Google and the two satellite-TV providers have endorsed combinatorial
bidding, which allows a bidder to win a package of individual licenses
without needing to place the highest bid on each one up for auction,
according to game theory.
Such a bidding system is intended to facilitate assembly of a national
footprint made up of multiple licenses and to frustrate the ability of
another bidder to poke holes in the package by acquiring licenses in
just a few key markets. DirecTV and EchoStar favor national wireless
coverage to complement the 50-state marketing of their video services.
Google, along with MAP and allies, have endorsed anonymous
bidding. They claim that keeping the identity of bidders a secret
during the auction would prevent cable and phone incumbents from
blocking new entrants or artificially driving up their
Google, the dominant Web-search engine, hasn't declared whether it
will be a bidder. But it has taken an active interest in 700-MHz
issues as part of an effort to ensure that broadband network owners
don't shake down Web-based providers of content and services.
"Universal accessibility is one thing that is out of our control. We
rely completely on the underlying infrastructure on both the wireline
and wireless sides to actually carry our applications to our end users,"
said Google's Whitt.
In response, SpectrumCo filed comments with the FCC urging rejection
of large spectrum blocks, saying the agency needed to vary the sizes
to accommodate the needs of many different bidders. It also dismissed
combinatorial bidding and anonymous bidding as untested concepts that
would likely decrease the efficiency of the auction.
"Rather than trying to 'pick winners,' and either implicitly or
explicitly giving certain entities a boost through eligibility
restrictions and peculiar service rules' the FCC should allow market
forces to determine the winners of the 700-MHz auction," SpectrumCo
attorney Michele Farquhar said in an FCC filing.
It wasn't until 1993 that the FCC obtained the legal authority from
Congress to license spectrum via auctions or, as it is known in the
law, 'competitive bidding.' Awarding licenses to the highest bidder
was a radical change. In the early 1980s, for example, the FCC created
two cellphone licenses for every market in the country. But it gave
one of them to each local phone company for free and assigned the
others by lottery, a transfer of wealth from taxpayers to private
interests worth billions of dollars.
1981: FCC created two cellular phone licenses in each market, giving
away one of them to each local telephone incumbent.
1983: FCC distributed second cell license by lottery.
1993: Congress gave FCC authority to conduct spectrum auctions for first time.
1994: In first auction, the FCC raised $617 million for U.S. Treasury.
2006: Congress ordered FCC to auction in 2008 about 60 MHz of spectrum
in 700 MHz band being vacated by local TV stations in February 2009.
2007: Total revenue after 68 FCC-conducted auctions over 13 years: $28 billion.
SOURCE: Multichannel News research
Except for the FCC's multibillion-dollar mishandling of two auctions
related to the bankruptcy of startup entity Nextwave Personal
Communications, spectrum auctions have been a success. Over the course
of 63 auctions, the agency has collected about $28 billion for the U.S.
Auctions also ignited the mobile communications market. In 1993, 16
million Americans were wireless subscribers, using handsets that
resembled bricks. Today, 230 million people in the U.S. subscribe to a
wireless provider, porting around sleek handheld devices that make
calls, send e-mail, snap photos, and play video clips.
"The average bill, interestingly, in 1993 was $61.50. It's declined now
to $50," said Entertainment Software Association president Michael
Gallagher, who was Assistant Secretary of Commerce for Communications
and Information until early 2006.
SpectrumCo's $2.4 billion investment in the AWS spectrum last year gave
it coverage of about 90% of the U.S. population. Comcast owns 52% of
SpectrumCo while Time Warner Cable has 29% and Sprint just 5%.
Sitting on spectrum doesn't make economic sense, the industry maintains.
'The notion that cable operators would, in this already competitive
environment, purchase spectrum in the 700-MHz auction for the purpose of
'warehousing' it in order to thwart additional competition in the
provision of broadband services is absurd,' the NCTA told the FCC. 'Such
warehousing would also not be welcome by the financial markets, which,
of course, do not reward wasteful spending.'
FCC officials haven't indicated whether they want to exclude cable and
phone companies or whether 700 MHz license winners would need to divest
a proportional amount of AWS spectrum.
"The key issue for investors is whether there will be new
wireless/broadband entrants or whether this will be another incumbent
sweep," Stifel Nicolas wireless market analyst Rebecca Arbogast said
in a recent client note, referring to the large number of AWS licenses
captured by cable companies, T-Mobile, AT&T and Verizon. Final FCC
rules should emerge no later than early August, she said
Last year, Congress passed a law ordering the FCC to auction 60 MHz in
the 700-MHz band. The $10 billion expected from the auction -- which must
begin not later than Jan. 28, 2008 -- is needed to underwrite a $1.5
billion consumer-coupon program for digital-to-analog TV converter boxes
and $1 billion for public-safety communications equipment.
Years ago, the FCC set aside 24 MHz in the 700-MHz band for use by the
nation's 40,000 public safety groups, which will get their chance to use
it when the TV stations clear out in about 20 months. About half the
public safety spectrum is designated for broadband services.
As FCC leaders deliberate, lobbying has been heavy on what regulations
should apply to the mobile services offered by winning 700-MHz
The public-interest groups, for example, have insisted that 700-MHz
winners comply with network neutrality rules and lease 50% of their
capacity to third parties on non-discriminatory terms and conditions.
Public Knowledge president Gigi Sohn said European countries have
embraced the open-access model she wants imposed on 700-MHz winners.
"That's why you see far greater speeds there, far better prices," she
Frontline Exposure for Startup Firm
Adding to the battle is a startup that is advocating combining
public-safety and commercial spectrum in the 700-Mhz band, as an
alternative to the purely commercial interests of cable and telephone
companies. Leading its effort: two former Federal Communications
The company, Frontline Wireless, has promised to build for free a
broadband network that will serve every fee-paying public-safety
organization in the country. Such a network -- which could cost $15
billion to build -- would be designed to achieve the long-sought
goal of ensuring that first responders from multiple jurisdictions can
routinely communicate while confronting the same crisis.
Making the pitch: Reed Hundt, FCC chairman from 1993 to 1997, who is
Frontline's vice chairman. Mark Fowler, FCC chairman under President
Reagan, is a founding partner and investor in Frontline.
"It would be a dream come true for public safety in America to have the
private sector build them for free a national wireless broadband
network," said Hundt, who as FCC chairman in 1994 crafted the first
Other Frontline promises include: leasing all of its spectrum on a
wholesale basis, with 25% of capacity allocated through a real-time
auction proposed by Google.
Backed in part by Google directors John Doerr and Ram Shriram,
Frontline has run into some resistance. Although Frontline intends to
acquire 10 MHz of spectrum -- the so-called E Block -- in the
auction, it wants the FCC to bless its use of 12 MHz of public safety
spectrum to provide commercial service during normal times.
This even though, in 1998, the FCC designated 24 Mhz of the 700-Mhz
band for public-safety purposes.
As a result, not all potential auction participants believe public
safety organizations need any more spectrum in the 700-Mhz band.
"Public-safety [organizations] have 24 Mhz of spectrum that they haven't
been able to come together and agree on how to use," said Gil Perez, CEO
of Arcadian Networks, a Valhalla, N.Y.-based startup with $90 million of
backing, largely from Goldman Sachs. "Why do you need a new green patch?
Why don't they mandate utilizing the existing patch?"
Arcadian bought 2- and 4-MHz slices of the spectrum in April 2005,
believing the frequencies were underutilized.
The company bought its chunks on secondary markets, from the FCC; and
now has spectrum worth an estimated $368 million, in 23 states.
It is focusing on getting what it calls 'anchor' customers in its
networks: energy and utility companies. Arcadian offers to upgrade
their towers and existing networks; and, if successful, then will
resell bandwidth to “tenants” such as manufacturers, mining
companies and other companies with widely dispersed operations in
rural parts of the country.
This includes border patrol agencies and other public safety
institutions. There is an ability to solve this problem, with
market forces," says Perez. "There's no need to give
billions of dollars to somebody. If you go with the Frontline
proposal, you will reduce the value of the spectrum."
SpectrumCo suggested that Frontline's rule-heavy plan appeared to be
designed to ensure that only Frontline won the E Block auction,
depressing revenue. New York City -- symbolically important because the
Sept. 11, 2001 terrorist attacks destroyed the World Trade Center in
lower Manhattan -- stressed that because the FCC likely didn't have
authority to allow commercial use of the public safety spectrum, the
agency was inviting litigation. A court case could delay the start of
the auction and postpone receipt of the $2.5 billion earmarked for first
responder equipment and DTV converter boxes.
by Ted Hearn and Tom Steinert-Threlkeld
Copyright 2007, Reed Business Information, a division of Reed Elsevier