29 Years of the Digest ... founded August 21, 1981
The Telecom Digest for March 03, 2011
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====== 29 years of TELECOM Digest -- Founded August 21, 1981 ======
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Date: Wed, 2 Mar 2011 00:24:01 -0500 From: Monty Solomon <firstname.lastname@example.org> To: email@example.com. Subject: ShopAlerts by AT&T Message-ID: <firstname.lastname@example.org> AT&T Begins Service to Text Users in Certain Locations By TANZINA VEGA FEBRUARY 27, 2011 In Chicago and other cities, AT&T is letting marketers send text messages to customers as they enter a certain area, like a store. On Monday, AT&T will announce the company's first location-based marketing service through which companies can send text messages to users who choose to receive special offers. The service, called ShopAlerts by AT&T, will send users messages from brand partners including Hewlett-Packard, Kmart, JetBlue and S. C. Johnson. The company is working with Placecast, which supplies a technology known as geo-fencing that allows retailers to send messages to users in a defined geographic area. AT&T is the first mobile carrier to use such a service in the United States. The service will be available for users in New York, Los Angeles, Chicago and San Francisco. ... http://mediadecoder.blogs.nytimes.com/2011/02/27/att-begins-service-to-text-users-in-certain-locations/ AT&T Advanced Ad Solutions Launches ShopAlerts by AT&T, a Groundbreaking Location-Based Marketing Service Featuring Special Offers from Leading National Brands Innovative opt-in service enables marketers to engage consumers on their mobile phones and drive them to the point of sale with relevant location-specific offers New York, New York, February 28, 2011 AT&T Advanced Ad Solutions and Placecast today announced an agreement to provide ShopAlerts by AT&T, which are special offers delivered to consumers via their mobile phones when they are near a participating store or brand. The unique location-based mobile messaging service will be available for AT&T* customers in New York, Los Angeles, Chicago, and San Francisco who have opted-in to receive such messages. AT&T is the first U.S. mobile carrier to offer a large-scale, location-based mobile marketing program to consumers and advertisers. The innovative ShopAlerts by AT&T service will provide consumers with valuable offers, rewards, and coupons based on their specific geographic location. AT&T creates a "geo-fence" - a virtual-perimeter around a retail location, event, or any geographic area - in order to deliver appropriate location-specific messages. Participating consumers receive relevant marketing messages when they are inside a geo-fence, benefiting both consumers and marketers. The messages are enhanced with information such as weather, traffic, and local shopping area details to more effectively engage consumers. Numerous companies have recognized the value of the ShopAlerts by AT&T service, and the initial presenting sponsors will be HP, Kmart, JetBlue, SC Johnson, Kibbles 'n Bits, Nature's Recipe and the National Milk Mustache "got milk?" Campaign. ... http://www.att.com/gen/press-room?pid=19209&cdvn=news&newsarticleid=31648&mapcode=wireless-networks-general
Date: Wed, 02 Mar 2011 05:06:45 -0500 From: tlvp <tPlOvUpBErLeLsEs@hotmail.com> To: email@example.com. Subject: Re: ShopAlerts by AT&T Message-ID: <firstname.lastname@example.org> On Wed, 02 Mar 2011 00:24:01 -0500, Monty Solomon <email@example.com> wrote: > > AT&T Begins Service to Text Users in Certain Locations > > ... [snip] ... > > AT&T Advanced Ad Solutions Launches ShopAlerts by AT&T, a > Groundbreaking Location-Based Marketing Service Featuring Special > Offers from Leading National Brands > > Innovative opt-in service enables marketers to engage consumers on > their mobile phones and drive them to the point of sale with relevant > location-specific offers Heh-heh ... more likely to drive me to distraction (!) than to any point of sale :-) . Cheers, -- tlvp -- Avant de repondre, jeter la poubelle, SVP
Date: Wed, 02 Mar 2011 07:26:01 -0800 From: Sam Spade <firstname.lastname@example.org> To: email@example.com. Subject: Re: ShopAlerts by AT&T Message-ID: <fcGdnWmR394X_PPQnZ2dnUVZ_jWdnZ2d@giganews.com> tlvp wrote: >> >> Innovative opt-in service enables marketers to engage consumers on >> their mobile phones and drive them to the point of sale with relevant >> location-specific offers > > > Heh-heh ... more likely to drive me to distraction (!) than to any point > of sale :-) . > > Cheers, -- tlvp Talk about trying to place a positive spin on a Pied Piper scheme.
Date: Wed, 02 Mar 2011 21:18:42 +0000 From: Stephen <firstname.lastname@example.org> To: email@example.com. Subject: Re: ShopAlerts by AT&T Message-ID: <firstname.lastname@example.org> On Wed, 2 Mar 2011 00:24:01 -0500, Monty Solomon <email@example.com> wrote: > >AT&T Begins Service to Text Users in Certain Locations > >By TANZINA VEGA >FEBRUARY 27, 2011 > >In Chicago and other cities, AT&T is letting marketers send text >messages to customers as they enter a certain area, like a store. >On Monday, AT&T will announce the company's first location-based >marketing service through which companies can send text messages to >users who choose to receive special offers. [Moderator snip] You have to opt in to get the messages - which should limit the fallout from people who dont want it (although I did not see a way to opt out again afterwards) But - the phone user bears the cost of the text messages while AT+T make money from the advertiser as well. anyone else think this part is backwards? -- Regards firstname.lastname@example.org - replace xyz with ntl
Date: Wed, 2 Mar 2011 07:45:55 -0800 (PST) From: Lisa or Jeff <email@example.com> To: firstname.lastname@example.org. Subject: two-inch cube could replace cell phone towers Message-ID: <email@example.com> The Newark Star Ledger reported that Bell Labs in Murray Hill (Alcatel- Lucent) has developed a device, the "lightRadio cube", that directs cell phone signals more directly using far less power, while handling as much as 30 percent more capacity than current cell phone towers. For full article which includes photos of the device, please see: http://www.nj.com/news/index.ssf/2011/03/monmouth_county_inventor_says.html Historical note: Exhibit reopens. http://www.nj.com/independentpress/index.ssf/2010/11/alcatel_in_berkeley_heights_re.html
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End of The Telecom Digest (5 messages)