29 Years of the Digest ... founded August 21, 1981
The Telecom Digest for July 26, 2011
====== 29 years of TELECOM Digest -- Founded August 21, 1981 ======
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Date: Mon, 25 Jul 2011 12:35:26 -0400 From: Matt Simpson <email@example.com> To: firstname.lastname@example.org. Subject: Re: Google Search problems Message-ID: <net-news69-47DD33.email@example.com> In article <siegman-6CAB7D.firstname.lastname@example.org>, AES <email@example.com> wrote: > Today's equivalent in my view is: > > "Dependence on advertising tends to corrupt. Total > dependence on advertising corrupts totally." > > Google is of course, like so many other areas in our society, > totally dependent on advertising. > The CEO of the Clear Channel radio network recently said "We're not in the music or entertainment business. We're in the advertising business." I'm afraid there's a shift in thinking that affects ad-supported businesses as they grow. Many of them begin with the philosophy that advertising is a necessary evil to bring in the dollars to enable them to provide a service (music, search, email, etc.) Eventually advertising drives the business, and the "service" becomes a necessary evil that delivers eyeballs to their ads. I think Google reached that point long ago. ***** Moderator's Note ***** In a previous life, I was a Broadcast Engineer at various stations on both coasts. I always warn people who have any romantic notions about that industry that "When the lights go off, so do the smiles". Any online entity that sells advertising is, ipso facto, in the advertising business, and it would be foolish for any business to start any effort that didn't have a profit model in place at the start. Whatever stary-eyed ideals an individual might have when starting a career in journalism, broadcasting, or online media, the corporations who employ those individuals have to be pragmatic. Long story short: the public can't handle the truth, which is that *everything* they see on TV or read in a newspaper or find at a portal site is approved for viewing by that entity's advertisers in one way or another. Bill Horne Moderator
Date: Mon, 25 Jul 2011 16:25:02 -0500 From: John Mayson <firstname.lastname@example.org> To: email@example.com. Subject: Re: Google Search problems Message-ID: <CALtjCnKOxHfc2-8ihHg09DqNi1eOCY3ZQpkRbzPiO=2Q+2-YaQ@mail.gmail.com> On Mon, Jul 25, 2011 at 11:35 AM, Matt Simpson <firstname.lastname@example.org> wrote : > The CEO of the Clear Channel radio network recently said "We're not > in the music or entertainment business. We're in the advertising > business." I forget where I read this recently. I might have been from the Free Software Foundation website. Those of us with Facebook accounts are not Facebook's customers. We're Facebook's products. The paid advertisers are Facebook's customers. Think about that for a moment. >From what I understand of Facebook's business model this is quite true. I have been tempted for one reason or another to close my Facebook account (understanding they still own what little I have put there). But my family begs me not to, so I capitulate. John -- John Mayson <email@example.com> Austin, Texas, USA
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